When Marketing Strategy and Packaging Innovation Meet

At MDM, we love to take on the challenges our customers face and find cost-effective solutions to overcome those challenges. In fact, we believe that is what a good, customer-focused company does. Sometimes, it takes a little thinking outside the box to get to the right solution. We love doing it, and we love seeing other companies do it too.

That is why we just couldn’t help but share this brilliant new take on a tried and true packaging solution. Behold, the Doritos Towel bag.

No, your eyes do not deceive you. That is a terry cloth chip bag.

Now, rest assured, your delectable triangle-tortilla treats aren’t going to be filled with terry cloth fuzz. What you see above is a pouch that fits around a variety of Doritos bags.

Kiss your Doritos fingers and chip seasoning smeared jeans good-bye. The Doritos towel bag will take it from here.

Read more on the story by clicking here.